Privacy Policy

This Privacy Policy governs the collection, use, storage, and protection of your personal information in connection with the sale of action cameras, bicycles, speed sensors, and intelligent cycling glasses, complying with the California Consumer Privacy Act (CCPA/CPRA) and U.S. federal data protection regulations. We do not sell or rent your personal information to third-party marketers for commercial purposes.

Information We Collect


  1. Personal & Contact Information

    Full name, email address, phone number, shipping/billing address, and voluntary product preferences (e.g., bicycle frame size, action camera resolution, cycling glasses lens type) collected when you place an order, create an account, or subscribe to our marketing communications.

  2. Order & Product Data

    Order details (model, size, quantity, customization requests), delivery instructions (e.g., bicycle assembly needs), and product compliance records (e.g., FCC certification for action cameras, CPSC safety checks for bicycles). This data is retained for 12 months post-order completion to meet CPSC product traceability requirements and warranty obligations.

  3. Payment Information

    All payments are processed via PCI DSS-compliant gateways (Visa, Mastercard, PayPal, Apple Pay). We never store complete credit card numbers, CVV codes, or bank account details. Financial data is protected by end-to-end encryption throughout the transaction process.

  4. Device & Usage Data

    • Website Data: IP address, browser type, browsing history (e.g., viewed bicycle models, action camera accessories), cookie data, and page interaction metrics. This data is used to optimize website performance and product recommendations.
    • Connected Product Data: For intelligent cycling glasses and speed sensors paired with mobile apps, we collect non-identifiable usage data (e.g., speed sensor workout stats, glasses lens adjustment preferences) only with your explicit consent. This data is linked to your account solely to enhance product functionality and is not shared with third parties.

  5. Customer Support & Feedback Data

    Communications with our support team, product review content, and feedback on product performance (e.g., action camera battery life, bicycle frame durability) are collected to improve product quality and customer service.


How We Use Your Information


  1. Fulfill orders, arrange specialized shipping (e.g., bicycle freight with protective packaging), send order confirmations, delivery tracking updates, and post-purchase support notifications (e.g., bicycle assembly guides, action camera firmware update alerts).
  2. Provide customer service, resolve product issues (e.g., speed sensor connectivity problems, cycling glasses lens scratches), and address inquiries about product compliance (e.g., FCC regulations for action cameras, CPSC bicycle safety standards).
  3. With your explicit opt-in consent, send personalized marketing communications (new product launches, cycling gear promotions, firmware update alerts). You can unsubscribe at any time without impacting your shopping experience.
  4. Comply with legal and regulatory requirements, including responding to CPSC product recall notices, FCC inquiries, and tax reporting obligations.
  5. Improve product design and website experience by analyzing non-identifiable usage data (e.g., popular action camera features, top-selling bicycle sizes).

Data Security & Third-Party Sharing


  1. Data Security Measures

    All personal data is transmitted via SSL/TLS encryption and stored on U.S.-based encrypted servers with restricted access. Only authorized staff (order processing, customer service, compliance teams) have access to limited non-sensitive information, with strict access audit trails in place.

  2. Third-Party Service Providers

    We share the minimum necessary data with trusted third parties solely to complete services on our behalf:

    • Shipping Carriers: Your shipping address and order details to deliver products (e.g., coordinate bicycle assembly for white-glove delivery).
    • Payment Processors: Transaction amount and order ID to process payments (no sensitive financial data is shared).
    • App Development Partners: For intelligent cycling glasses and speed sensors, non-identifiable usage data (with your consent) to improve app functionality.

      All third parties are bound by confidentiality agreements and required to adhere to U.S. data protection standards.

  3. Legal Disclosures

    We may disclose personal information if required by law, court order, or government regulatory authority (e.g., CPSC safety investigations, FTC inquiries).


Your CCPA Privacy Rights


If you are a California resident, you have the following rights, which we will address within 45 calendar days of receiving your verified request:

  1. Right to Access: Request a free copy of all personal information we have collected about you.
  2. Right to Correction: Update your contact details, account preferences, and communication settings at any time via your website account.
  3. Right to Deletion: Request permanent deletion of your personal data, except for records required by law, CPSC compliance, or warranty tracking.
  4. Right to Opt-Out: Refuse non-essential data processing (e.g., personalized marketing, connected product data collection) without affecting your ability to purchase products.